TAYLOR MANDEL
MASTER OF MUSIC IN MUSIC BUSINESS AND ENTERTAINMENT INDUSTRIES
SOCIAL MEDIA AND MARKETING SPECIALIST
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© 2020 by Taylor Mandel
02 PORTFOLIO
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ExperiencE & EDUCATION
SEPTEMBER 2020-PRESENT
SPIN Magazine
Social Media Manager
Curate all social media content including sourcing images, designing layouts, and writing copy, develop and maintain procedure around accurate scheduling and posting of social media content, conduct interviews with artists for feature stories, organize and promote SPIN exclusives, develop and produce a weekly SPIN Music News segment for socials in my home studio, deliver weekly social media analytics to senior management team.
JANUARY 2021
kelleemack pr, inc.
PR and Social Media Manager
Oversee the creating and implementation of the monthly editorial calendar, assist on social media analysis and planning for clients, draft talking points for clients and help them prepare for interviews, compose press releases, compelling pitches, promo materials, and pitch stories and ideas to media outlets on behalf of the client.
2019-2020
University of Miami
Frost School of Music
Master of Music in Music Business & Entertainment Industries
GPA: 4.0
Relevant Coursework: Music Publishing | Music Copyright Law | Tour Management and Production | Music Business Agreements | Music Licensing | Marketing in the Arts and Entertainment | Sponsorship, Development, and Financial Management in the Live Entertainment Industry | Music Placement and Exploitation | Advanced Analysis of Current Topics in the Music Business
2020
SCENES Media
Editor and Social Media Manager (Internship)
Wrote and published 2-3 editorial stories daily, edited copy to detect and correct errors in spelling, punctuation, and syntax, developed story ideas, planned the contents of publications according to the publication's style, editorial policy, and publishing requirements, organized and oversaw the schedule of social media posting, curating original content and utilizing strategic planning to ensure consistency.
2017
Roc Nation
Marketing and Management Intern
Created one-sheets and decks for artists, pitched marketing campaign ideas to senior marketing and artist management teams, attended and recorded minutes for label, management, and marketing meetings, developed an internship program that included weekly activities to give interns a more hands-on experience.
2018
C&I Studios
Marketing Assistant
Created monthly social media content calendars for a variety of clients at a time, measured the effectiveness of marketing, advertising, and communications programs and strategies, collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand, prepared social media analytic reports.
2013-2017
University of Central Florida
Nicholson School of Communication and Media
Bachelor of Science in Radio and Television
Minor in Marketing
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CONTACT
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Tel: 1-800-000-0000
